Kendall Jenner breaks silence over infamous Pepsi ad: ‘I feel like s**t’

Kendall Jenner tearfully apologises for any offence caused by her infamous Pepsi ad.Source:Supplied

Ads by Kiosked

KENDALL Jenner has broken her silence over that infamous Pepsi ad she starred in back in April, which was pulled from circulation after just one day following widespread backlash.

People were outraged over the commercial because it appropriated images from Black Lives Matter protests to sell a soft drink, and in the six months since the controversy, the reality TV star hadn’t publicly responded.

A scene from the controversial ad.Source:Supplied

That’s because she saved it all for the 14th season premiere of E!’s Keeping Up With the Kardashians, which aired on Monday.

The Kardashian family has said that Kendall was very upset over the backlash, and the premiere confirmed that, yes, the 21-year-old supermodel was mortified.

Although the episode ended with Kendall sobbing (“Obviously, if I knew that this was gonna be the outcome, I would have never done something like this”), it was a slow build to her breakdown. In fact, the word “Pepsi” never came up during the entire hour. It all started as Kendall called her sisters, Kourtney and Khloe Kardashian.

“Are you OK?” Kourtney said when she answered the phone. “You sound so sad.”

“I’m all right,” Kendall sighed.

“I talked to Simon today,” Kourtney said, likely referring to Simon Huck, a public relations guru and Kim Kardashian West’s close friend. “He was like, ‘The news lasts 24 hours.’ “

“It’s lasting longer,” Kendall said flatly.

Cut to an on-camera interview with Khloe, who explained to the audience: “Kendall did a commercial and basically caused a huge controversy. It sucks, cause Kendall’s been taking the blame for it all. Kendall tries really hard to be socially conscious and aware of the jobs that she takes and to really think about how things affect other people, so it weighs really heavy on her heart.”

Producers showed some critical tweets about the commercial, such as, “So many adults had to f**k up in so many unique and equally tone deaf ways to make this awful ad, it’s honestly breathtaking.”

Later, Kendall explained why she filmed the commercial in the first place — when she got the offer, she was thrilled to join the list of celebrities who have done Pepsi ads, from Michael Jackson to Beyoncé to Britney Spears.

“I trusted everyone. I trusted the teams,” she told the camera. “But after I saw the reaction and I read what people had to say about it, I most definitely saw what went wrong. I was so stuck, and I really didn’t know what to do, that I completely shut down.”